How To Start Lifestyle Blogging For Free

Starting your own lifestyle blog can be terrifying! Pressing your first publish button is a really daunting experience.  In this post, I will show you how to start lifestyle blogging without spending any money.

Do you want to be a lifestyle blogger?

Have you got loads of information from your own lifestyle that you’d like to blog about?

Do you sit down at your keyboard, and not know where to start?

Do you want to start a blog?

Have you heard about a WordPress blog and the free platform Blogger, but you’re not at all technically savvy and have no clue where to begin?

I have been where you are,  I had no clue where to begin, I made lots of mistakes at the beginning and wasted a huge amount of time trying to fix them.

I spent many nighttime hours trying to learn how to start a blog while my family slept sweetly upstairs.

Everything seemed so complicated and it had me tearing my hair out trying to understand what everything meant.

I didn’t pay for courses and  I didn’t pay for people to design stuff for me. I did it all myself without spending a penny.

As my own blog content grew I became more confident and became better informed as to where I would like to invest money in my blog.

If I didn’t know how to do something I looked it up on Youtube and did it a thousand times until I got it right!

Enough about my struggles getting to grips with the world of lifestyle blogging here’s what I’ve got for you!

The good news is that you don’t have to sit up till the early hours pulling your hair out!

In this post, I’m going to give you a straightforward guide to the tools I use and a step by step guide to lifestyle blogging and setting up a successful lifestyle blog. And it’s not going to cost you a penny! You don’t have to sign up for anything. It’s all in this post in bite-size pieces for free because I’m such a nice person and you’ve caught me in a good mood!

I will explain the blogging jargon in the most simplified terms I can, so you can get started quickly, without having to wade through tons of information, if you feel you need further explanations of the terms you can always look up more info as you need it or contact me at

In this post, I will show you the free tools you need, to start lifestyle blogging without spending any money at all!

Although it is possible to blog without spending money, you may find that you do want to upgrade to some plans to enable you to grow with your blog and to take it in the direction that suits you. So I have included in most of my recommendations and the reasons why it may be preferable to upgrade,  allowing you to decide whether that would be the best option for you.

What is lifestyle blogging?

What do lifestyle bloggers blog about? What is the lifestyle blog definition?

Lifestyle blogging is mainly writing content created by the experience of the lifestyle blogger. Inspired by the lifestyle blogger’s everyday experiences and daily activities. There is no fixed niche with a lifestyle blog you can write about anything you like!

Lifestyle blogging ideas.

Being a lifestyle blogger allows you the freedom to get away from the shackles of having a niche topic and allows you to write about any topic you want. there are many lifestyle blogging topics here are a few ideas to get you started!

  • Health: you may like to write about your experiences with certain health issues of yourself or a loved one and how this affects your daily life and activities.
  • Depression: this subject is a great topic to write about to help and inspire others on their journey through depression.
  • Postpartum depression: your experiences are so useful for other parents to read about to remind them they are not alone.
  • Weening: this is a huge topic and could be full of tips and tricks to help other mums.
  • Breastfeeding: you could write about breastfeeding, your experience and how it impacted your life.
  • Toddlers; the list is endless on this subject and if you’ve got a toddler you’re open to any advice or funny story you can get your hands on!
  • Craft: tutorials, favourite craft stores, how-to posts.
  • Day trips: where you’ve been, places to visit, what to do with kids
  • Best beaches: this one speaks for its self with the opportunity for lots of photo taking!
  • Pets: who doesn’t like to read about pets! The more unusual the better!
  • DIY: how-to posts, tutorials, before and after and of course the big reveal!
  • Kids: again the topics are endless!
  • Gifts: the perfect gifts for…, gives a great opportunity for affiliate links.
  • Fashion and lifestyle blogs: outfit of the day, shop my style and many more!
  • Art: artist of the month, galleries to visit, showcase your own artwork, art tutorials.
  • Books: book club, a book of the month, top ten books, book reviews.
  • Films: film reviews, top ten films, seasonal films
  • Tutorials: if you can teach someone to do something write a post about it!
  • Product reviews: write a review on your favourite product!
  • Essential oils:  cleaning, health, recipes
  • Home decor: shop the look, favourite products, upcycling.
  • A home lifestyle blog all things home related

This post contains affiliate links which when clicked allow me to earn a small fee which is used towards the running costs of this site.

How to start a lifestyle blog.

Where to begin.

  1. Think about your target audience

    The first thing you need to think about is who your target audience is, and what it is you’d like to tell them!

    If you’ve no idea what you’d like to write about, think about:

    * The things you are passionate about
    * A subject that you spend hours reading about
    * A topic  you enjoy talking about
    * Something which takes up most of your leisure time.
    * Whatever are you an expert on

    It’s easy to waffle on about not very much in the early days of blogging, if you pick a niche it helps you stay within an umbrella of topics.

  2. Think about what people are searching for

    You should always try to consider what people are searching for in google and then try to answer their question. For instance, if you are writing about your soggy camping trip in Wales, then you might be better writing about the top 10 things to do for kids while camping in Wales and write about your experiences.

  3. Create a brand for your life style blog

    Your blog should reflect your personality and should be instantly recognisable among the thousands of other lifestyle bloggers out there. It should have a clear font and should be uncluttered to make it easy to navigate.
    Colours you love
     Blogs which inspire you.
    You can get help from a web designer like The Hungry jpeg to help you with quirky fonts, templates and graphics to reflect your own personality! Check out other top lifestyle blogs for some inspiration, but remember to be unique!

  4. Choose a name for your lifestyle blog.

    This is the fun bit of starting a blog, here you can really make your personality shine! I’ve included some more information at the bottom of this post in the Q&A section where I discuss how to choose a name for a lifestyle blog.

    Now we get to the nitty-gritty part of lifestyle blogging, where to start! starting a lifestyle blog can get overwhelming and quite complicated, I’ve outlined a few steps aimed at a beginner blogger to get you started.

  5. Choose a domain name.

    You will need to decide what your blog is going to be called; it needs to be unique, easy to remember, and preferably relevant to your topic.

    It is better to choose a domain name which is less complicated and easy to spell this will help enormously when people come to search for you on google.

    After you have decided what your name will be, it is advisable to purchase a domain name.

    Having a domain name is like having an address for your blog, and it allows anyone to find you on the internet by typing in your domain name into the search engine. You can then connect your domain name to a website or email address.

    Domain names can be bought for quite cheaply and can rise a lot in price depending on where you purchase it.

    It’s wise to note that you can buy your domain and host from the same company or from separate companies the choice is yours!
    I purchased mine through Go Daddy. 

  6. Choose a blogging platform

    A blogging platform is where you write your blog.

    I started out with Blogger but soon found that I was quite limited with branding, and how I wanted to share my blog on social media, so  I decided to install WordPress, which I felt was a better fit for me.

    A theme is how your blog looks, you can either go for one of the free  WordPress themes, or you can pay for a theme, depending on your preference.

    Weebly is also a site which can help you design your blog if you don’t like any of the other available themes.

  7. Find a  host  for your lifestyle blog

    Hosting is the space where your blog is stored and shared on the internet, you will need to find a host to enable your posts to be seen by other people.
    There are some free options for hosting by WordPress and Blogger, but their services can be quite limited.
    If you pay for hosting you can install things such as free plugins which help you do things like:

    *Share your posts on social media
    *Check your statistics and visitors to your blog.
    *Help you sign people up to your website
    *Redirect any broken links
    *Help you with SEO ( search engine optimisation)
    *Stop spam
    *Make a cookie warning

    and many other things, it also allows you to be able to start making money on your blog with affiliate links.

    If you decide to self-host then you will own your blog and all of its content, if you are not self-hosted, then your blogging platform such as WordPress will own your blog and all its content, this means that they can shut your blog down at any time without giving any explanation. It’s a bit like building a huge house on someone else’s land and they decide they don’t want you living there any more! they often put ads on your free site and this may stop you from being able to add your own ads to your site in the future.

    I would  consider choosing a recommended host who will give you the best technical  support such as

    If you decide not to self-host your blog will have an address which  connects to your blogging platform so, for instance, my address looks like this if I were not self-hosted it would look like this or

    Being self-hosted also allows me to have my email address which looks like this which I use for communicating on a business level.

  8. Create amazing readable content

    Write, write, write!
    This is the fun bit!
    Keep your voice throughout your post and remember that people like to be given information in an easy to follow, simple fashion unless you’re writing a food blog they probably don’t want to know what you had for breakfast!
    People like to read about things that they are going to learn something from, so, if you are writing a travel blog they want to hear about great places to eat, visit or how to travel with kids, rather than what happened when you went to visit great Aunty Mary for her 80th birthday!
    Make sure you save your post as a draft, as you need to add a few extra things and edit your post before you hit the publish button!

Examples of lifestyle blogs

What is a lifestyle blog?  Lifestyle blogging is blogging about life and can cover a huge range of categories, so for instance, someone who lives by the sea may write a surfing lifestyle blog.  Here are some examples of lifestyle blog categories :

  • Vegan lifestyle blogs
  • Men’s lifestyle blogs
  • Vintage lifestyle blogs
  • Bohemian lifestyle blogs
  • Outdoor lifestyle blogs
  • Holistic lifestyle blogs
  • Creative lifestyle blogs
  • Frugal lifestyle blogs
  • Photography lifestyle blog
  • London lifestyle blog

Lifestyle blogging should be about what you enjoy and do all the time, it should be a reflection of you but should also impart some information about what you do rather than just storytelling. So, for instance, if you decided to write a vegan lifestyle blog it would be helpful to include things like recipes, places to eat, vegan makeup brands and other helpful things for fellow vegans.

Although its good to write storytelling posts and have a unique voice, most people using the internet are looking for information, and what better place to get it from than your blog!

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How to make money lifestyle blogging

Once you are self-hosted, you will be able to think about monetising your blog using affiliate  programmes  such as 

This post contains affiliate links which means that I get a small commission if you purchase anything through these links,

Affiliate programs such as these give you commission based on products people purchase after clicking on the special links on your blog which you create from the affiliate site.

You should choose links which are relevant to the subject you are writing about.

Blog post ideas for a lifestyle blog.

Creating great content for your blog is essential here are a few examples of what to include in your lifestyle blog post and still remain current and helpful.

Think about things that you may search for if you were looking for advice on your chosen subject, what can you help people with, what can you teach people, what have you experience in, or are an expert in? Here are some typical lifestyle blog topics:

  • Book reviews
  • Product reviews
  • Restaurant review
  • Places to eat
  • Things to see
  • Things to make
  • How-to posts
  • Top 10

What is the best camera for lifestyle blogging?

It can be a real headache creating perfect images for your blog, and there are many cameras to choose from.  One of my favourite cameras is the Nikon B500 

Social media dictates that we must have the best images to create visually appealing content, so it’s important that as a beginner you have a camera which cuts down your editing time by sending you photos straight to your phone via a constant Bluetooth link.  This camera features HD video recording which will be perfect when you start to branch out into the world of Vlogging!

 how to start lifestyle blogging, best camera for blogging
Nikon B500 Coolpix Digital Compact Camera ~

It’s good to do some research to find the right camera for your lifestyle blogging needs, but for those of you just starting out, the Nikon comes highly recommended!

How to add graphics to your blog post

If you’ve taken your own photos, then this is the time to add them.

Do this by uploading your photos using the “add media” tab at the top of your blog post, make sure that you fill in the “alt text” boxes with a relevant title for your photos as this will help them show up in a google search.

If you are not using your own photos you will need to use images from a  stock photo source, there are

  • Free stock photo images from sites such as pixabay
  • Paid stock photo images such as Shutterstock

I  used free images when I first started blogging, but I had heard about cases where some bloggers had not been able to prove where their photographs had come from and were sued by fraudsters.

So I decided to stay on the safe side and now choose to purchase my images to avoid this issue.

If you do choose to use a free image site its advisable to take a screenshot of the image downloading, so, you have proof that the image was indeed on a free image site.

How to optimise a blog post for SEO

To give your posts a chance of being seen on the internet and to get lots of traffic (visitors) to your blog you need to have good SEO

To enable you to get an excellent SEO  ranking (to improve your posts showing up on google) you are advised to add a few things at this stage to your blog.

Outbound links: These are links to other sites that you recommend such as a favourite website which is relevant to your post, or your favourite lifestyle bloggers, article or reference source. It is better for your blog if you link to blogs who are more established than yours. so aim for high-quality links and backlinks.

Internal links: All your posts in certain categories should link together to form a cohesive link to each other, this helps Google think that you are an expert on the subject you are writing about,  which gives your website a better chance of ranking and getting traffic. these links should be relevant to the post you’ve written and should interest the reader.  the more links to internal posts you include in each post the better your chances of ranking, as long as it’s a relevant link. You can link to other posts once you’ve written more articles! These links are important as they create a link juice which flows through your website and enables Google to recognise that you are an authority on the subject you are writing about.

Keywords: these give your post searchability, so you need to pick a relevant long-tailed keyword and make sure your post contains this keyword throughout.  It should be included in your title, your image alt tags, at least one header and at least a couple of times in your post. Do not overstuff your post with keywords as it will make you look inauthentic.

I use Keysearch for my keyword research, it allows me to find popular keywords that lots of people are searching for but have a low competition level, which means that not many other bloggers are writing about that subject, to help me write posts which will help me to reach that all-important first page and number 1 spot on google! Keysearch also has a tool which lets you know the keyword difficulty level that you should be searching for depending on the strength of your site!   You can grab a month’s free trial by using the link below!

Editing your blog post

There is nothing more off-putting than stumbling upon a blog post with hundreds of grammatical errors. So make sure you edit, edit,  edit then edit some more! 

Read and re-read your post, check for spelling mistakes and grammatical errors. I find it easier to read my post aloud to myself as this stops me from skip reading or speed reading which doesn’t help me spot any errors.

I use Grammarly to help me check for any errors in my blog posts, it is user-friendly, and there is a free option or a paid version depending on your needs and budget. It corrects spelling mistakes, passive voice, grammar, punctuation and passive voice. There is also a section where you can double-check that you haven’t plagiarised anyone else’s work by accident!

Publishing your blog post.

Hit Publish!

Pressing publish never gets any easier even after you’ve been blogging for years!  It is a terrifying moment especially the first time. take care not to keep going back trying to make everything perfect, get some content written so your audience has got something to read! 

Hopefully, with all these amazing tips I’ve shared, you should have lots of traffic rolling in soon! As you start to develop your own style of writing, gain more experience and confidence you should find your audience grows and grows!

Nobody is perfect and a blog is the same as anything, it gets better with practice. Every seasoned successful blogger looks back at their first posts and cringes at the mistakes they made.

Don’t beat yourself up trying to be like other bloggers just hit publish and don’t look back!

 Social media

As soon as I have published  a blog post I share it on all my social media accounts

    • Facebook, I have a facebook page related to my blog and also run a facebook group within my niche which I share all my new posts to.
    • Twitter, this is not a great platform for me and I don’t get much traffic from here but I know a lot of bloggers who do!
    • Instagram again this is not much of a success for me but I probably need to spend more time on posting stuff!
    • Pinterest group boards. This is where my traffic rockets a huge percentage of my traffic comes from Pinterest. I also have group boards you can join if you’d like to share your posts just contact me on if you’d like some invitations! 

This is made more accessible by using a social share plug-in on WordPress.


To allow me to create beautiful graphics for my Instagram, Pinterest and Facebook posts I use, as with most things I recommend there is a free version and a paid version, at  the moment I am still using the free version which allows me to create beautiful lifestyle blog branding graphics such as these:

how to start lifestyle blogging

How to get people to sign up to your mailing list

To enable me to convert traffic to subscribers on my blog I need to get them to subscribe to my updates.  To allow them to do this, I use the free version of MailChimp

which will enable me to send Newsletters, free opt-ins, free checklists and my weekly blog posts to my subscribers once they have subscribed using the subscribe box on my blog, again this is all done via the WordPress Mailchimp plugin!

Scheduling your social media posts

Due to hectic working and family life, I’m not always able to post to my social media accounts when I want to, so I schedule most things out.

Here’s how I do it!


To schedule my Instagram posts, I use the free version of Planoly.

Planoly enables me to use the beautiful posts I’ve created on Canva to schedule them beautifully as you can see in the photo above. I can schedule up to 30 posts per month on Instagram using the free plan which means that I get to post at least every day, even if I’m busy or on holiday! If you’d like to schedule more, you can check out their other paid plans. Tailwind also has a new Instagram scheduler in its paid plan, and also has a great little hashtag finder tool too!

Introducing Tailwind's Instagram Hashtag Finder


To grow your brand and followers it is advised that you should be pinning  50 to 100 pins per day on Pinterest, 30%  your own pins and 70 % other people’s pins.

A lot of my traffic comes from Pinterest, so to allow me to post throughout the day to various group boards in my niche I use Tailwind

I currently pin approximately 50 pins per day and tend to schedule them when I am sitting waiting for the kids at a sports activity! I use the paid plan but it’s worth it to me for the price of a posh coffee as it frees up my time and does drive a lot of traffic to my site.

You can  Grab your months free trial by clicking on this link!

I have created a free blogging bundle of worksheets and planners to help you get organised and avoid blogger burnout the bundle includes

    • daily blog planner
    • monthly blog planner
    • social media planner
    • social media tracker

Click here to be directed to my free blog planner post

Frequently asked Q&A

What areas of lifestyle blogging should I focus on? 

As with any blog, it’s always best to write about something you are passionate about and will not get bored with after writing about it for a while. If you consider yourself an expert on something then that would be great to use a subject matter.

Is lifestyle blogging profitable?

Knowing how to start a lifestyle blog and make money is the key to success. Every niche has the potential to be profitable these days, the way to make money blogging is to create a trustworthy brand that people buy into. Once you have built up a large following of loyal readers and a good social presence, you can then concentrate on monetising your blog. The more traffic you get to your blog the more money you stand to make. You can make a great lifestyle blogger salary by hosting ads on your site or by freelance writing.

How do I increase traffic to my lifestyle blog?

One of the best ways to increase traffic to your lifestyle blog is to get onto the first page of Google and preferably hit the top spot in the search engine, however, competition is fierce and it can be easy to get hidden behind all the other best lifestyle bloggers out there. Make sure you’re writing better posts than the ones at the number one slot and make sure you are optimising every post for SEO.

You should also consider sharing on Pinterest and other social media channels to get some traffic but bear in mind social media can be fickle and can change overnight, plummeting your traffic with it!

How do you choose some great lifestyle blog names?

Choosing a name for your blog is one of the most daunting things you have to do when setting up a lifestyle blog. there are a few things to consider when thinking about lifestyle blog names.

1. Your audience, you need to make sure that your name resonates with your audience, the last thing you want to do is alienate your audience. so for example, if you wanted to write about your parenting skills and be taken seriously you wouldn’t call yourself  “the drunken mummy diaries”!

2. Think how your name will look like as a domain name so for instance “teachers talking” will become ” teacherstalking
” when it’s in a domain name.  Likewise  “Lilli light bites” will look like” lillilightbites‘ which for anyone trying to search is a nightmare
Make it easy to remember, people need to be able to search for your name straight away, and to be able to do that, they need to be able to pronounce it and remember it.

3. Make it easy to spell, keeping your lifestyle blog name short and easy to spell will make it easier for people to search for you.
Make it unique, be memorable, make sure no one else has a similar name to you, you need to stand out in the huge crowd of other successful lifestyle bloggers.

4. Try to make your blog name relevant to whatever you chose to write about. So, for example, I wouldn’t expect   “travel with twins” to lead me to a website about DIY. It wouldn’t be what I’d expected to see and I’d bounce right back out of your site, which would tell Google you’re not worth visiting!

What are the best posts for a lifestyle blog?

There are tons of subjects to cover  to cover when lifestyle blogging and you should be able to link to each post from another one of your posts so for instance if you were writing about the “easiest way to travel with a toddler” a great post to link to that would be “ten top things to pack for a toddler beach trip”. You should always make sure there is some sense to your posts so your site is easy to navigate.

 1. Craft blog post examples: tutorials, organising craft supplies, favourite stores.

2. Photography blog post examples: tutorials, camera reviews, showcasing, favourite subjects to photograph.

3. Travel blog post examples :
best places to eat, best places to visit, how to pack, local tourist sites.

Well, I hope you have found this a helpful guide, and I hope its given you the confidence to hit the publish button and start on your amazing journey to successful lifestyle blogging!

If you’ve any questions you’d like to ask me about lifestyle blogging, leave a comment below!

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